So, you’re interested in trading?
Maybe you’ve watched a few videos, read a blog or two, and opened a demo account. You’re excited… but also overwhelmed.
There’s so much noise out there—strategies, indicators, stock tips, crypto pumps.
Everyone’s yelling “do this” or “buy that,” but no one’s showing you how to actually learn the skill of trading. Or maybe you’ve already placed a few trades… Some wins, some losses—and a growing sense that you’re missing a real system.
You’re not alone.
Most new traders jump in with hope—but no plan. They chase signals, follow hype, or trade based on emotion. And when it doesn’t work? They blame themselves.
Trading isn’t about luck or instinct. It’s about building a clear, repeatable process.
A process that fits you—your goals, your lifestyle, your risk tolerance.
That’s when things shift from random wins to strategic consistency.
The 5 Hard Truths That Make (or Break) Traders
💡 Truth 1:
Trading Without a Strategy Is Just Guessing
Most beginners jump in hoping to “figure it out as they go.” They follow tips on Reddit, mimic YouTubers, or try to time the market. And sure—you might get lucky once or twice. But without a real strategy, you’re just reacting, not trading.
Every decision becomes emotional. Every loss hits harder. Every win feels like a fluke.
Consistent traders follow a plan. They know when to get in, when to get out, and what to risk. It’s not a gamble—it’s a system.
💡 Truth 2:
Risk Management Is More Important Than Picking Winners
Most people think trading success comes from picking the perfect stock or crypto token.
But in reality? It’s how you manage the trade that makes or breaks you.
That means knowing:
- How much to risk on each trade
- Where to place your stop loss
- When to walk away from a bad setup
Smart traders focus on protecting capital first—because you can’t grow an account you keep blowing up.
💡 Truth 3:
Tools Don’t Replace Skill
Yes, platforms like TradingView, Interactive Brokers, and Coinbase are powerful—but they’re just tools.
Indicators, scanners, backtesting scripts… they help, but they won’t make you a trader.
Your edge comes from understanding price action, planning your trades, and sticking to your strategy—especially when emotions run high.
💡 Truth 4:
Your Psychology Is Just as Important as Your Chart Setup
You could have the perfect strategy… and still lose money if you can’t stick to it.
Fear, FOMO, revenge trading, hesitation—it’s all part of the game. And unless you learn how to manage your mindset, you’ll always be one trade away from sabotaging yourself.
Trading isn’t just a technical skill.
It’s a mental discipline.
💡 Truth 5:
You Don’t Need to Trade Full-Time to Trade Like a Pro
You don’t need 6 monitors or a background in finance, and you don’t need to quit your job or trade every day.
You just need a clear system, a trading style that fits your schedule (like swing trading), and the right support to help you grow with confidence.
Part-time traders can—and do—build serious income and skill.
But only when they treat it like a business, not a hobby.
If those truths hit close to home, you’re already ahead of the curve.
Because recognizing what’s not working is the first step toward real progress.
Most traders stay stuck in a loop of information overload, second-guessing, and random wins…
But it doesn’t have to be that way.
There is a better approach—and it starts with learning how to trade with structure, strategy, and confidence.
Hey — I’m Jo Arsenault
A finance coach and full-time active trader with over 14 years of experience in equities, options, and crypto.
When I first got into trading, I made every mistake in the book. I blew up my first account. I jumped between strategies. I let fear and FOMO run the show. And for a while, I thought maybe I just wasn’t cut out for it.
But I kept going. I found mentors. I built a system.
Eventually, I went from emotional trades to consistent, profitable execution—and I’ve helped others do the same.
Now, I coach people who are ready to stop “winging it” and start treating trading like a business—with a clear process, accountability, and real results.
Whether you’re brand new or looking to level up, my coaching is designed to help you become a confident, self-sufficient trader.
The Art of Trading Coaching Program
“The Art of Trading” is my 1:1 coaching program where I work with you to build your personal trading system—step-by-step. From planning your trades to reviewing your results, I’ll help you develop the strategy, tools, and discipline you need to stop guessing and start trading like a pro.
It’s not about hot picks or quick wins—it’s about building real trading habits that stick.
Ready to trade with clarity and confidence?
Book a free discovery call and let’s figure out what kind of trader you want to become—and what system, process and strategy will get you there. No pressure. No jargon. Just a conversation to see if coaching is right for you.
What You’ll Get From This Coaching Program
This isn’t about chasing signals or getting lucky.
It’s about building the mindset, strategy, and structure that real traders use to grow their accounts and protect their capital.
✅ A trading style that fits your lifestyle—no pressure to day trade full-time
✅ A proven strategy you can stick to, even on rough days
✅ The ability to read charts, set levels, and plan trades like a pro
✅ Confidence in your entries, exits, and risk decisions
✅ A journaled system you can refine over time for better results
✅ Support and feedback from someone who’s been where you are
Why Work With Me?
I’ve been the beginner, the confused trader, the person who lost money—and the one who turned it around.
I’m not here to hype up fast profits or magic indicators.
I’m here to help you build the real skills it takes to trade consistently—on your terms.
Clients I’ve worked with have gone from:
- Hesitant and scattered → to confident and structured
- Always second-guessing → to trading with a clear plan
- Risking too much or too little → to mastering risk with precision
This coaching isn’t about giving you trades.
It’s about giving you the tools to trade for yourself—with confidence and clarity.
How It Works (3 Simple Steps)
Book a free 15-minute discovery call
We’ll chat about your goals, struggles, and what kind of trading you want to build.
Get your custom coaching roadmap
You’ll receive a personalized plan to improve your setups, your risk control, and your process.
Trade with confidence and support
You’ll have guidance, tools, and real-time feedback to help you evolve from “learning” to executing.
Here’s Exactly What You Get with The Art of Trading Coaching Program
This isn’t a course.
This is personalized, hands-on coaching for people who want to trade smarter—with structure, not stress.
🧭 6 one-on-one Trading Strategy Sessions
Live Zoom calls tailored to your current level, trading goals, and preferred style (swing, options, crypto, etc.).
📈 TradingView and Broker Setup & Walkthrough
Learn how to properly set up your charting tools, indicators, and watchlists—so you’re not wasting hours trying to “figure it out.”
📓 Trade Setups + Trade Planning + Journaling
Use clear, repeatable frameworks to plan your trades, log your results, and learn from every move.
💣 Risk Management Systems
Understand how much to risk, how to set stops, and how to stay disciplined—even when emotions hit.
🧠 Coaching on Trading Psychology
Learn how to manage fear, avoid revenge trading, and stay calm and focused under pressure.
📩 Support Between Sessions
You’ll have access to me between sessions via email or chat—so you’re never left stuck or confused.
🇨🇦 Built for Canadian Traders
Everything is taught with Canadian platforms, tax considerations, and account types in mind (RRSPs, TFSAs, margin accounts, etc.)
Ready to trade with clarity and confidence?
Book a free discovery call and let’s figure out what kind of trader you want to become—and what system, process and strategy will get you there. No pressure. No jargon. Just a conversation to see if coaching is right for you.
